CHALLENGE WORK

PROCESS:

First we had a class with Iñigo about how enterprises work in marketing and developing an idea. He taught us models like canvas. This was very useful to know enterprises work.


We also had a class with Ainhoa, who taught us how to work in teams and how to use empathy. This helped us a lot to emphatise with the buyers and the consumers.

 

OUR REFLECTION ABOUT THE CHALLENGE

REFLECTION:

CHALLENGE (althought we had three ideas, this one is the most developed one and we wanted to focus in this one):
Two virtues:

• Not expensive.
• Interesting for kids

Two problems:

• Parents not buying it:  we can't know what all the parents like but we cvan try to understand them and maybe we can show that is healthy.
• Kids not interested in the prizes: again we can't be be 100% sure what all the kids like but we'll try it to do what in general all the kids like (in a local level).

How to make it real?
We need to contact with famous people because we will need that contact for the prizes. The other thing would be the advertisment, we will need it.

Which tecnical help do you need?
we will need help with the publicity and advertisement and also contacting famous people.

Which points did we fulfill?
Apart that is attractive for kids, they will be doing recipes so we will get to know with what they like to eat Krissia because, they'll be the ones doing their own recipes. In that way, we will learn some recipes from them.

Why is the best?
Because instead of focusing in changing the product we focused in the way we sell it, which is as much or even more important to focus on because is an essential thing for kids.

VISUAL THINKING - CHALLENGE

VISUAL THINKING: 

We had a class of Javier de Miguel about visual thinking. He taught us how to explain an idea using drawings, lettering and the use of different colours. I think that it's a great way to explain ideas because humans are very visual and is easier for us to understand it.

After giving us explanations and make some games, we did our own visual thinking with the Krissia challenge. And this picture is our result, and we're going to use it in our final presentation.

CONTRAST

CONTRAST

We did our first contrast with Angulas Aguinaga. Our ideas were different from everyone, because it was a marketing idea, not changing the product itself.

They listened us carefuly and they supported us, they gave us advice, so we could develop it more and make it better. 

We developed three ideas but the best one is the challenge. It consists that we make a challenge for kids encouraging them to make a recipe with Krissia as the main ingredient. Then they make a video explainig the recipe and giving someone to try.

The second idea was to change the shape of the product to make it more attractive for kids. We thought about a little contest to let them make a draw and the best one would appear in the packaging.

To foment our culture we thounght about selling Krissia with other products like jam, mayonnaise or shrimps making a discount if you buy all of them.

KRISSIA CHALLENGE

We were proposed by Angulas Aguinaga and Fomento Donostia to do a challenge. Angulas Aguinaga has a problem with kids eating fish, and they asked us to present ideas to make kids eat their product, Krissia.

I think this challenge is interesting because they let us decide what would be better for kids and teenagers (because we are teenagers).

I think that Nahia M. Nahia A. and me got along very well and we thought about different ideas that can be developed, and I think that they are different and fresh and it will help them.