OUR REFLECTION ABOUT THE CHALLENGE

REFLECTION:

CHALLENGE (althought we had three ideas, this one is the most developed one and we wanted to focus in this one):
Two virtues:

• Not expensive.
• Interesting for kids

Two problems:

• Parents not buying it:  we can't know what all the parents like but we cvan try to understand them and maybe we can show that is healthy.
• Kids not interested in the prizes: again we can't be be 100% sure what all the kids like but we'll try it to do what in general all the kids like (in a local level).

How to make it real?
We need to contact with famous people because we will need that contact for the prizes. The other thing would be the advertisment, we will need it.

Which tecnical help do you need?
we will need help with the publicity and advertisement and also contacting famous people.

Which points did we fulfill?
Apart that is attractive for kids, they will be doing recipes so we will get to know with what they like to eat Krissia because, they'll be the ones doing their own recipes. In that way, we will learn some recipes from them.

Why is the best?
Because instead of focusing in changing the product we focused in the way we sell it, which is as much or even more important to focus on because is an essential thing for kids.

VISUAL THINKING - CHALLENGE

VISUAL THINKING: 

We had a class of Javier de Miguel about visual thinking. He taught us how to explain an idea using drawings, lettering and the use of different colours. I think that it's a great way to explain ideas because humans are very visual and is easier for us to understand it.

After giving us explanations and make some games, we did our own visual thinking with the Krissia challenge. And this picture is our result, and we're going to use it in our final presentation.

CONTRAST

CONTRAST

We did our first contrast with Angulas Aguinaga. Our ideas were different from everyone, because it was a marketing idea, not changing the product itself.

They listened us carefuly and they supported us, they gave us advice, so we could develop it more and make it better. 

We developed three ideas but the best one is the challenge. It consists that we make a challenge for kids encouraging them to make a recipe with Krissia as the main ingredient. Then they make a video explainig the recipe and giving someone to try.

The second idea was to change the shape of the product to make it more attractive for kids. We thought about a little contest to let them make a draw and the best one would appear in the packaging.

To foment our culture we thounght about selling Krissia with other products like jam, mayonnaise or shrimps making a discount if you buy all of them.

KRISSIA CHALLENGE

We were proposed by Angulas Aguinaga and Fomento Donostia to do a challenge. Angulas Aguinaga has a problem with kids eating fish, and they asked us to present ideas to make kids eat their product, Krissia.

I think this challenge is interesting because they let us decide what would be better for kids and teenagers (because we are teenagers).

I think that Nahia M. Nahia A. and me got along very well and we thought about different ideas that can be developed, and I think that they are different and fresh and it will help them.

PHOTOGRAPHY TIPS

1. LEADING LINES

This photo is very different, and the light highlights her expression, the color of her skin and so on.

I also tried to play with the lines of the windows so I think that it's a good example of the leading lines. 

 

2. MAGIC HOUR

In my opinion, this photo is beautiful. We had been all the afternoon taking photos a then we saw this scenery and we couldn't let pass this opportunity.

3. GET CLOSE
This photo I took it doing a "via ferrata", in the Pyrenees. I took another of the same flowers but I wasn't close enough to appreciate the color, form and so on.

INSPIRED IN CARTIER-BRESSON PHOTOS

I took this photo of Naroa inspired in one of his photos. We wanted to modernize it, so instead of using a camera (as in the original photo) we used Nahias Iphone.

I like very much her expression, because she's like asking what I'm doing. She didn't exactly know what I was going to do. I also like the contrast between the phone case and her hair.

CARTIER-BRESSON PRESENTATION

I did this presentation with Naia. It was very interesting because we learned a lot about Cartier-Breson, and I liked very much his style. I think that Naia and I did a great job trying to imitate his style.