CONTRAST

CONTRAST

We did our first contrast with Angulas Aguinaga. Our ideas were different from everyone, because it was a marketing idea, not changing the product itself.

They listened us carefuly and they supported us, they gave us advice, so we could develop it more and make it better. 

We developed three ideas but the best one is the challenge. It consists that we make a challenge for kids encouraging them to make a recipe with Krissia as the main ingredient. Then they make a video explainig the recipe and giving someone to try.

The second idea was to change the shape of the product to make it more attractive for kids. We thought about a little contest to let them make a draw and the best one would appear in the packaging.

To foment our culture we thounght about selling Krissia with other products like jam, mayonnaise or shrimps making a discount if you buy all of them.